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PR 101: Creative Storytelling Pitches & How To Write A Press Release For An Event

Press release preparation is essential to corporate communications. They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments. To get your story featured, you need a press release that is timely and targeted. It must also relate to the...

TikTok: Understanding The Most Popular Social Media Platform In 2022

Haven’t you heard? Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time. It had about one billion active monthly users worldwide by Sept. 2021. The 2022 marketing report predicted TikTok would break three billion downloads worldwide, with users spending $3 billion...

Instagram’s New Face: How Meta rebranded and what to expect on the Instagram app update in 2022

In the post-COVID era, people and brands are seeking an opportunity to turn a meaningful new leaf, and it looks like Instagram is the latest member of the visual refresh club. The last time Instagram visually rebranded was in 2016 when it changed its iconic polaroid logo to its now...

How to Inspire Customers Through your Brand Story 

Picture two different brands. Brand A and Brand B. Brand A is reliable, safe, and smart; It prefers safety over style and never strays outside of the lines. Brand B is different; it's inspirational, resilient, cool, and constantly pushes the boundaries of what is achievable, never settling for less. Which...

Kipling Media Recognized for Industry Expertise

The way you market your company affects how well you succeed. Why settle for a typical marketing agency for your product? At Kipling Media, we specialize in alternative marketing. We are a six-person Vancouver-based company that will take your initiatives seriously and operate on your budget. Kipling Media can help...

How To Lead The Pack  (And Crush Your Competition)

How do you ensure there is no competition for what you do? The answer is strangely simple and straightforward. Design a brand that can’t be duplicated. Creating a brand isn’t rocket science, yet 99% of businesses fail to take the time, even though it would quadruple their sales.